REI Co-op Family Adventure Club is a kid-focused outdoor program designed to make exploring the outdoors fun and approachable for the whole family. While at Season Studio, I helped develop a playful identity for the Adventure Club that builds on the existing REI Co-op brand, introducing vibrant colors and whimsical characters. These elements bring the outdoors to life for kids while keeping the experience welcoming and trustworthy for parents.

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Branding | Illustration | Agency Collaboration